Our partnership with Enterprise Rent-A-Car sees 25,000 UK children gifted books in drive to boost reading – National Literacy Trust

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We joined forces with Enterprise Rent-A-Car for the second consecutive year which this week saw every year 5 and 6 pupil at 335 schools in 20 towns and cities across the UK receive a free copy of Sir Lenny Henry’s first novel, The Boy With Wings.
Our research shows that reading for pleasure is linked to better attainment at school, higher lifetime earning potential and better mental health. And yet, despite the clear benefits of reading our research found that almost one in five (18.6%) children in England between the ages of five and eight do not have access to books at home. This far-reaching book gifting initiative aims to boost rates of reading for pleasure across the country.
The programme was made possible by a donation from Enterprise’s ROAD Forward, a $55 million fund from the philanthropic Enterprise Holdings Foundation to support social and racial equity projects across the world.
Additionally, as part of this programme we produced video resources and lesson plans featuring CBeebies star Joanna Adeyinka-Burford and Matilda The Musical actress Sienna Clarke to enable schools to delve deeper into the themes of diversity and inclusion that feature in The Boy With Wings.
Our research found that 40% of children and young people from ethnic minority backgrounds say that they don’t see themselves in what they read. Sir Lenny Henry said he wrote The Boy With Wings because he didn’t see Black heroes in the books he read growing up, and wants all children to see themselves appear centre stage in exciting, inspiring stories. This book portrays important messages about race, inclusion and diversity wrapped up in an exciting and fun adventure.


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